UT: Tee Vending
Uniqlo’s new UT (Universal Time) concept store opens April 28th in the Harajuku shopping district of Tokyo, Japan. The store features limited edition t-shirts packaged in plastic canisters, capped in UT signature red (see above).
The walls of the store function like massive vending machines, dispensing individually labeled packages at the behest of the buyer. Cool.
UT Online
The new Uniqlo UT promo website, featuring a wall of images of people wearing the tees, is a nice brand extension of this unique store concept. The images scroll by slowly, refreshing every few seconds in a random, flickering and cascading fashion—finally coming to rest in unison every 7th beat or so.
A small inconspicuous blurb about UT rolls into view inviting you to enter the site and learn more. Resonant electronic tones enhance the rhythmic cadence of the flowing barrage of imagery and underscore UT’s connection with the sonic lifestyle of their youthful customers.
Engaging
This wall of people and product takes an obvious cue from the in-store vending wall concept, implying infinite selection and a brand in touch with its audience. The technique is remarkably simple and an effective example of less-is-more in design and messaging.
Click here to see the site in action.
