Very Targeted
The Spork of Tomorrow,
Here Today
The Forgotten Spoon
A recent visit to the deli counter at Target yielded an interesting consumer experience brand extension. It’s a small detail, yet answers a very basic quandary.
Ever leave a deli or carry out without a utensil with which to eat? Enter this little innovation.
Forget Finger Food
The lid of the food container has a small thermoformed cavity that’s roughly the shape of the head of a spoon. In this cavity is a “folded” spoon with a living hinge and a snap-fit tab that transforms it into a fully functional utensil roughly 2/3 the length of a normal plasticware spoon.
Putting a Finger on Innovation
A need was identified and with some simple ingenuity a smart solution was borne. While it won’t change the world, it is genius.
[ image: illig ]
