Impressions Less Control
Yes, the Super Bowl has a prestigious reputation for the most watched and talked about commercials, but the Olympics start just one week after Super Bowl Sunday. Advertisers invest so much in creating the commercials, why not rerun the same 30-second spots at half the price?
Impressions Remotely Controlled
More than 30 percent of households with a TV now have a DVR device. If most people are like me, they’ll record the Olympics to watch at a more convenient time, and scan through to parts they’re most interested in. We’ll speed up the process and not take the time to view every commercial.
Have DVR, Tivo and YouTube viewers changed the way traditional TV is being watched so much so that advertisers are looking for alternative ways to reach their target market, even during widely viewed, mainstream television events?
Impressions User Controlled
There are certainly options to target more specifically and less expensively, and whether you advertise on the Super Bowl or through an alternate media there’s always the chance your ad will go viral, extending your reach even further—for free.