ShirtPizza.com Tees One Up; Unboxing the Fish
“Ah, a sea bass repast.”
A Tasty Tweet
This spring I broadcast a Tweet expressing my unmitigated joy over a delectable dish of fish - sea bass to be exact. Moved to the point of illustration, I added a hieroglyph depicting my meal - a fish graphic fashioned from alphanumeric characters:
Turns out Paul Ocepek (@paulocepek), founder of ShirtPizza.com (@shirtpizza), was fishing in my Twitter stream just then.
An Unexpected Treat
Paul Tweeted a hint that he might add the typographic fish to the ShirtPizza product line. When he did so, he sent me a sample tee. The above video clip captures the Brainstorm “unboxing” of the unexpected gift.
A Takeaway
One-to-one relational marketing concepts are still a wise play for today’s brand marketers, but fortify them with WOM (word of mouth), Search, feeds, and a voice in the online community to bring one-to-many reach to what was once a private exchange.
In developing and launching a community-inspired product, ShirtPizza broadened not only their product line and their reach, but their customer base as well. We’ve been fishing around the ShirtPizza site, now maybe you will, too.
