Bagging a BBP; An Unsleeving
Author: Ed
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27 Apr 09
Unbox (tr.v.)
To remove from a box.
Unboxing my Unsleeving
Top Canadian digital marketer and social media maven Kate Trgovac introduced me to “Unboxing,” the practice of recording and sharing online the opening of a package arriving via post.
In addition to her roles as President of LintBucket Media, Publisher of Canada’s One Degree and the ever-popular My Name is Kate blogs, Kate maintains a top-ranked Squidoo lense that reviews laptop bags, sleeves and backpacks.
Inadvertent Angling
So, in the spirit of unboxed reciprocation, I’m posting this picture of the BBP Bags laptop sleeve I just received from Kate. She sent me the sleeve after reading a comment about my daughter’s penchant for the color pink and bags in general that I left on the Flickr picture associated with her Squidoo review.
For the record, I wasn’t angling for the laptop sleeve, but her generous offer will net me a number of dad points with my daughter. Here’s to that, and to Kate.
Get Friendly
Your brand marketing takeaway? Get involved. Stay alert. Reach out. Act. Friendlies can be very friendly and help propagate insights about who you are, your brand and your message.
Heck, they might even write about you.
