Bagging a BBP; An Unsleeving
Author: Ed
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27 Apr 09
Unbox (tr.v.)
To remove from a box.
Unboxing my Unsleeving
Top Canadian digital marketer and social media maven Kate Trgovac introduced me to “Unboxing,” the practice of recording and sharing online the opening of a package arriving via post.
In addition to her roles as President of LintBucket Media, Publisher of Canada’s One Degree and the ever-popular My Name is Kate blogs, Kate maintains a top-ranked Squidoo lense that reviews laptop bags, sleeves and backpacks.
Inadvertent Angling
So, in the spirit of unboxed reciprocation, I’m posting this picture of the BBP Bags laptop sleeve I just received from Kate. She sent me the sleeve after reading a comment about my daughter’s penchant for the color pink and bags in general that I left on the Flickr picture associated with her Squidoo review.
For the record, I wasn’t angling for the laptop sleeve, but her generous offer will net me a number of dad points with my daughter. Here’s to that, and to Kate.
Get Friendly
Your brand marketing takeaway? Get involved. Stay alert. Reach out. Act. Friendlies can be very friendly and help propagate insights about who you are, your brand and your message.
Heck, they might even write about you.
April 27th, 2009 at 6:40 pm
I am always delighted to help a dad earn “Dad points”! Thank you so much for the kind words and great picture - if its OK, I will repost over on funchico.com
I hope your daughter likes it! If she wants to guest review after a few weeks of usage, would be very interested in hearing her thoughts!
Speaking of unboxing, my fav products to unbox are Apple ones (no surprise, I suppose). But I’ll never forget when I got my first iPod back in, oh 2003? 2004? - it was a 2nd gen. But it was like Apple anticipated every thought I had while I was unpacking it. Which question I would have, which cord I would look for. Startling. So much so, I repacked it and saved it til the next day to take into the office and show the creative team I was managing at the time how to anticipate customer needs and create a quintessential customer experience.
Alas, at the time, I hadn’t heard of the unboxing phenom so didn’t record for posterity. Though I sure others have somewhere :)
Thanks, Ed!!
Kate Trgovac’s last blog post: Client Plug: Osmosus.com - New Sustainability Community Website Launches
April 27th, 2009 at 9:24 pm
She returns home in early/mid May, post finals. I plan to give her the sleeve then and will certainly point her to your guest review suggestion above.
Apple: The pinnacle of unboxing experiences. And I know I’d have bent an ear to hear your unboxing redux and reveal the next day. :)