The Break Up:
A Romantic Social Media Comedy
We Don’t Talk Anymore
The Break Up, produced by Openhere for Microsoft Digital Advertising Solutions, is a 2-minute parody exposing the growing chasm between genuine consumer connections and the dictatorial approach of traditional advertisers.
A Long Tail
The Break Up presents a lighthearted view of a long-term reality—individuals wield remarkable power in market spaces previously controlled by institutions. And media venues are no longer the sole domain of large scale advertisers.
The ease with which an individual can now produce and distribute media means millions now have a real voice—and infinite choice—making it increasingly difficult to reach and connect with them, much less influence their buying habits.
Evading Irreconcilable Differences
The one-sided love affair advertisers have enjoyed with consumers is breaking up. Engaging in “genuine” dialog with these new influencers and decision makers in their niches demands a whole new approach.
How will you leverage Social Marketing to make sure your customers know the lines of communication are always open?
video via: Adventures in Digital Marketing
