ShirtPizza.com Tees One Up; Unboxing the Fish
“Ah, a sea bass repast.”
A Tasty Tweet
This spring I broadcast a Tweet expressing my unmitigated joy over a delectable dish of fish - sea bass to be exact. Moved to the point of illustration, I added a hieroglyph depicting my meal - a fish graphic fashioned from alphanumeric characters:
Turns out Paul Ocepek (@paulocepek), founder of ShirtPizza.com (@shirtpizza), was fishing in my Twitter stream just then.
An Unexpected Treat
Paul Tweeted a hint that he might add the typographic fish to the ShirtPizza product line. When he did so, he sent me a sample tee. The above video clip captures the Brainstorm “unboxing” of the unexpected gift.
A Takeaway
One-to-one relational marketing concepts are still a wise play for today’s brand marketers, but fortify them with WOM (word of mouth), Search, feeds, and a voice in the online community to bring one-to-many reach to what was once a private exchange.
In developing and launching a community-inspired product, ShirtPizza broadened not only their product line and their reach, but their customer base as well. We’ve been fishing around the ShirtPizza site, now maybe you will, too.
June 9th, 2009 at 6:42 pm
Too cute! I love how Shirt Pizza interacts finds inspiration right there among their customers.
Sarah Cooper’s last blog post: My Week as Seen by my Phone
June 10th, 2009 at 11:46 am
@Sarah Exactly. Fun designs over there.
June 10th, 2009 at 12:56 pm
Cool story! I hope Bob’s over his jealousy by now.
Cindy Dashnaw’s last blog post: What’s the most over-used word in organizational copy?
June 10th, 2009 at 11:45 pm
I think that is just T-rrific!
Tracy Lee’s last blog post: I Egret that I Have But One Bird to Show for my Shoot
June 11th, 2009 at 11:54 am
Thanks for getting off your sea bass and posting this unboxing. I hope people will come clean and wash ashore at http://www.shirtpizza.com!