Visualize a Customizable
Health Drink
Author: Ed
Permalink| 8 Comments »
09 Jan 08
Vessel conceptual product rendering
Strong Concept + Strong Visualization
Creating a Personalized Beverage
According to their tagline, The Greener Grass.org is “Collaborating to design a better future.” With that and your health in mind, they created the Vessel concept, a system of components and options that would allow you to customize a drink to fit your personal tastes as well as your health and lifestyle needs.
With these three main bases and countless options, it’s about as far removed from today’s mainstream beverage model as you can get.
Bases: Nutrients to fit your lifestyle and demographic needs such as iron and calcium for women, or zinc and saw palmetto for men.
Flavors: Organic extracts to sate your specific tastebuds—everything from chocolate to wheatgrass, mango to mocha, or any imaginable combination in between.
Agents: Active ingredients like vitamins, minerals, and energy boosters for functional benefits—you name it, proteins or taurine, caffeine or ginseng—whatever you need.
The concept includes a reusable Vessel Lexan™ container strategically designed for optimum ingredient agitation.
Making the Concept Count
Programmatic design, packaging and convenience count in brand marketing. Whether or not the Vessel line ever comes to fruition, the concept is far more believable and supportable when visualized as a fully-branded product rendering.
Strong concepts become real through strong visualization.
January 10th, 2008 at 12:52 pm
The Body Shop has been customizing scents with their lotions and such for more than 10 years. Interesting to see it applied to a completely different type of product. Trendy.
January 12th, 2008 at 8:31 am
Thanks for posting our work and for the kind words! Please be sure to check back to The Greener Grass soon, we’ll posting new concepts around the theme of Energy in a few weeks.
January 12th, 2008 at 6:39 pm
@CarrieP Agreed—always fascinating to see industry marketing paradigms adopted in tangent, or even altogether different industries. This one seems quite plausible.
And a business model predicated on replenishing additives could give the product longevity as well (copiers/ consumables, cell phone/service, Vessel/additives…)
@Michael, We liked the concept on several levels and will look for your new articles as well.
Thanks both for stopping by.
March 30th, 2008 at 12:25 am
Very nice idea. Thanks.
May 29th, 2008 at 5:23 pm
I really like this, specially the packaging of this product
November 3rd, 2008 at 12:02 pm
thats a gerat idea make it personal i like it
July 24th, 2009 at 1:19 am
Did you know that drinking from plastic water bottles may not be safe for you? There are harmful chemicals within the plastic that get passed to the water naturally. Aluminum water bottles are a safe alternative to plastic bottles. Check out my story on drinking water more safely, and even save a few bucks while doing it.
April 5th, 2010 at 2:43 pm
Nice article, i love that i dont fill my trash can up with plastic bottles all the time, i got my first alumninum water bottle several months ago and still havent lost it luckily. Found it online at a webstore calle mm great adventures i think ? it was a while ago.
have a good one, ill keep reading. Will