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Here Comes the Brand

JimAuthor: Jim
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28 Feb 07

Disney
You’ve always known a strong brand could make all the difference, right? Look at Coca-Cola®, McDonalds®, NASCAR®, and Starbucks®.

Disney’s Wedding Belles

The latest and perhaps most unique example of a brand pulling through ancillary revenue is Disney’s themed wedding dresses; just the thing for a generation weaned on cartoon classics produced by the animated empire. The dresses, from collections based on the characters Cinderella, Belle, Ariel, and Jasmine, take brides one step closer to a fairy tale wedding.

Never underestimate the power of a strong brand. That’s why companies list brand value as a line item asset on the balance sheet. It’s worth the effort to build value into your brand and think strategically about how it plays out when considering the wants and needs of your target markets.

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Posted in Branding, Culture, Featured, Marketing, Products, Retail Inspiration

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