Thrasher Funds: Investing in Generational Relevance
Author: Ed
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28 Jan 08
Meet the target audience of the GendeX™ Mutual Fund from Thrasher Funds
GendeX™ Not your father’s mutual fund.
A Changing Financial Market
The GendeX™ Mutual Fund (Ticker: GENDX) from Thrasher Funds targets the estimated 60 million people born between the mid 1960s and mid 1990s—a demographic largely ignored by the financial community according to Thrasher.
In the Pink: Access and Appeal
| The Thrasher Funds brand identity breaks from traditional financial motifs by dipping their logo—a staid engraved “T”—in shocking pink (right), and reflecting their target customer in imagery (above).
The Thrasher GendeX products bring real value to this unique investment brand. A $100 beginning balance and minimum monthly contribution of $50 makes an automatic investment plan feasible for young professionals. GendeX holdings also feature companies relevant to their target market such as Apple, Adidas, Coca-Cola, Lulu Lemon and Nike. |
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As markets and demographics change are you reflecting that change in both form and function across all brand touchpoints? Engage your customers in ongoing dialog to discern their short and long-term needs and desires.
