Advertising: No Longer
a Dirty Business
Street Advertising Services: A greener, cleaner approach to guerrilla branding
“We wanted to apply a technique that was not just eye-catching and effective but also friendly to the environment. What could be more natural than water?”
—Kristian Jeffrey, SAS Founder
Profit from Filth
Street Advertising Services (SAS) of Britain offers a greener, cleaner approach to guerrilla branding. Using water, stencils and pressure washers, SAS cleans pavement in the dead of night, creating street art advertisements for companies like British Petroleum and K2r (see above).
Simple, direct and probably a great deal of fun on the installation side, it’s word-of-mouth (WOM) via foot. Remarkable.
November 15th, 2007 at 12:07 pm
We may need to find something other than water if shortages continue as in Atlanta! That would be a new challenge.
January 15th, 2009 at 11:20 am
Brilliant idea! I do indeed agree with the post about water shortages, http://www.dirtystreetads.com state how they use water out of rain barrels thus I guess saving natural resources, pretty good idea
good to see a couple of good moral businesses out there cleaning up the reputation for advertising companies (excuse the pun)
January 15th, 2009 at 12:45 pm
@George I admit the concept of utilizing filth to promote product intrigued me to no end. Thanks for stopping by and adding your perspective.
September 27th, 2009 at 6:38 pm
http://www.AdvertisingGuerrilla.com do some bonkers ads in my city, love them. I look out for them on my way to Uni coz they make me lol so hard. People say I look crazy, Big up creativity. Better than Mcds tellin you to love it inbetween your fav tv shows IMO.