coComment.com:
Tracking Social Networks
The backbone of any social network is participation, and comments and conversations are the vertebrae. But efficiently tracking the data trails of ever-shifting collective opinion has been an elusive exercise.
coComment.com now provides a single resource for accessing and tracking all the latest online conversations–yours as well as others you’re following. You can track top commenters, articles and posts as well as who’s commenting on the same conversations you are–coComment subscribers and non-subscribers alike.
Anticipating Critical Mass
Imagine a repository of social media conversations reflecting current collective attitudes and views, accessed by topic. On-demand data parsed to reflect the pulse of socially networked opinion is invaluable market intelligence for any business looking to establish, advance or protect their brand.
According to coComment.com CEO Matt Colebourne in an interview with MediaPost’s Behavioral Insider:
“If I am Coke and I want to know I am being talked about, that is an easy measure in a database. But how do I find out if I am being talked about positively? That is exactly where we can offer something that at the moment we don’t believe anyone else can. You need to have all of those stored conversations.”?
Beware the Backlash
Social networks are leery of being measured, tracked or marketed to. Their sting can be swift, severe and unexpected, their lauding and accolades, equally surprising. The behavioral analysis and insight provided by coComment.com can help businesses anticipate shifts in market preferences, buying habits, trends and public opinion, thus mitigating the downsides and maximizing the upsides of fickle-willed social media realms.
The Future is Now
Few brand marketers are taking the time to thoroughly understand the Web 2.0 nuances of Social Media Marketing (SMM). Any institution could benefit from the type of information coComment.com purports to offer.
That is if “You”? and “GenMe”? allow it.
May 31st, 2007 at 9:18 am
It looks like we could either be looking “West” on the edge of a vast social networking Frontier or spinning around on the latest internet Hoola Hoop that will fade or vanish in a micro-second.
I personally hope it’s the former but fear it’s the latter. One model that could lead to a “sustainable” network is a constantly subdividing matrix of social networks on the web that mimic the social networks off the web. That seems to be where things are currently headed.