Orbit’s Meteoric Rise: Fabulous!
An orbital 1,967,514 views,
and counting
Good. Clean. Fun.
For a good clean feeling, no matter what, we offer up this serial Wrigley’s Orbit® gum spot. Smacking wads of Orbit, this threesome pushes nearly every FCC boundary, yet never broaches one.
Add the signature Orbit brand sign-off: hand-held, frame-centered package; Vanessa, the onlooking, ever-white-bright and über-perky narrator with package-matching scarf; a tagline reinforcement finish; and this one’s a wrap.
Viral. Free. Fun.
At last count Orbit has enjoyed 1,967,514 brand impression-delivered views of this video on YouTube alone—part of what’s propelled Orbit to a top five chewing gum brand. Now that’s meteoric viral distribution. And for brand agents, that’s just good clean fun—key word, fun.
October 22nd, 2008 at 1:48 pm
[...] orbit gum for his dirty [...]