Shortcuts to: Page Content | Flickr Feed | Footer Information

Free Range Thinking:
Revealing to Appeal

EdAuthor: Ed
Permalink
01 Feb 08

1 : 20 An appealing ratio.

The Story of Stuff Teaser #1

This one minute video employs the old adage: “Tell them what you’re going to tell them. Tell them. Then tell them what you told them.”

A simple storyline, childlike line art, straightforward logic, and narration combine verbally and visually to reduce a complex issue to an easily understood, engaging message.

Turning Less to More

The video culminates in an opt-in question designed to entice the viewer to engage in a 20-minute video that expounds on the basic communication. It’s served up in manageable segments at the viewer’s discretion. Nothing is forced or difficult to understand, just the way we like it—a concealed appeal.

See the longer video, produced by Free Range Studios, at storyofstuff.com.

[ via: Pat Coyle ]

  • Share/Bookmark

Posted in Featured, Green, Process, Products, Video

Comments

  1. Tom Reeves Says:
    February 2nd, 2008 at 3:00 pm

    What a fun video. Nice blog post!

Leave a Reply

Comments

Alas, yes we moderate comments. Please endeavor to add value.
Thank you.

.think Home

About Us

Topics

Blogroll

Subscribe

Subscribe to .think
just enter your email address

ThinkABOUT IT

Brainstorm selected

as Dealer Services Corporation's (DSC) brand marketing agency
May 2010

Brainstorm to develop

integrated online strategies and tools for Community Hospital Anderson
May 2010

Brainstorm to develop website presence

for Elwood Community Development Corporation
April 2010

Caylor to speak on
social networking at the

2009 Lugar Excellence in Public Service Session December 9

Brainstorm Cool or Tool drawing winner

on Facebook: Melissa Krisanda Hennessy Congrats, Melissa!

Brainstorm: Fan up!

Drop by Brainstorm's fan page to keep up with our going-ons, find useful info, and win prizes.

Brainstorm and the Heartland Film Festival

Brainstorm is proud to be a 2009 Premier Level sponsor of Truly Moving Pictures, Heartland Film Festival.

International W3 Web Award

Brainstorm Named Best of Show in International W3 Web Awards

Iconic Site Launch

Developed by Brainstorm for Anderson University and Warner Press WarnerSallman.com features, among other iconic images, “The Head of Christ,” from The Warner Sallman Collection - an image so famous it's been reproduced more than 500 million times worldwide. More from the Herald Bulletin article about the site.

The International Academy of the Visual Arts

awarded Brainstorm a IAVA 2008 Silver Davey for it's work on the Lumina Camino a la Universidad site.

Official Webby Honoree

Brainstorm's Camino de la Universidad: The Road to College site named a 12th Annual Webby Awards Official Honoree

Brainstorm Featured

in Step Inside Design’s recently released, 2008 Best of Web Annual for the design and development of Lumina Foundation for Education’s Camino a la Universidad site.

.think now listed on Alltop.com

under Branding. Grouped by topic, Alltop aggregates stories from “all the top” sites across the web (that’s their story and we’re sticking to it). View our .think listing, here: branding.alltop.

BCause08.com

Our 2008 Multiple Sclerosis holiday project. Every run of Brainstorm's holiday, "Memory Machine," generated ¢.25 for the Multiple Sclerosis Society - up to $5000. It went viral fast - the $5k was just a memory by the time our holiday dinner started.

NorthPole, Inc.

Brainstorm's 2007 holiday blog parody. A new post everyday featured the ongoing drama of an entirely fictitious corporation replete with fictitious products. Items like the "iPlanet," NPI’s personal cosmos transport. Like Ray Bradbury’s Dandelion Wine Happiness Machine, the iPlanet promises a “thoroughly self-absorbed social media experience.” Our content was tongue-in-cheek, but the chocolate and gifts we sent to commenters were quite real.

CSS Developments

If you’re a developer or just interested in CSS, check out this article entitled, #IEroot — Targeting IE Using Conditional Comments and Just One Stylesheet,” over on the PIE site. Penned by one of our very own Brainstorm developers.

.think Flickr

Objects of interest, engaging designs, diagrams, downloadable visuals and any other imagery we felt worth sharing.