Fresh Look for McDonald’s
It’s alive—Chicago-area McDonald’s billboard aimed at a healthier lifestyle.
“Leo Burnett’s creative team worked closely with a horticulturalist to create a billboard that could start with 1½-inch sprouts and grow into lush leaves.”—Chicago Business
Grow Green
Looking to promote their health-conscious menu, McDonald’s posted this billboard in Chicago’s Wrigleyville district—bringing to life terms like ‘environmental graphics,’ ‘the medium is the message’ and ‘green is the new black.’
Or Go Home
Although, at street level, McDonald’s remains unwilling to tamper with their Happy Meal marketing model that targets children. One parent’s response to the billboard, “So why don’t the “Fresh Salads” come with a toy?”
Yes, why not? Lettuce margins should certainly allow for a Happy Meal toy for the coveted under-10 crowd. A move like that might even turn other burger joints green with envy.
Still, nice promo—healthy outlook.
source: Chicago Business
[via: dgirlp ]
October 13th, 2007 at 9:44 am
Now that is clever! Food signage. Why not go one step further and have living plants form a sign? Hard to do that with a billboard but maybe a slanted one with soil under it? I think it’s been done before at golf courses and the like, but why not along the highway — say, on a steep embankment?
April 12th, 2008 at 9:22 am
That’s really ingenious! Sallads should come with toys, at least the kids with lower their cholestherol intake!