Looking to promote their health-conscious menu, McDonald’s posted this billboard in Chicago’s Wrigleyville district—bringing to life terms like ‘environmental graphics,’ ‘the medium is the message’ and ‘green is the new black.’
Or Go Home
Although, at street level, McDonald’s remains unwilling to tamper with their Happy Meal marketing model that targets children. One parent’s response to the billboard, “So why don’t the “Fresh Salads” come with a toy?”
Yes, why not? Lettuce margins should certainly allow for a Happy Meal toy for the coveted under-10 crowd. A move like that might even turn other burger joints green with envy.
Still, nice promo—healthy outlook.
source: Chicago Business
[via: dgirlp ]