Got It?
Old Spice has done a nice job reinventing itself over the last few years, tapping a younger demographic and distancing itself from a staid and tired image.
Now, the Wieden + Kennedy agency is leveraging that former Old Spice brand persona in a self-deprecating boldface embrace of it. Their just-launched commercial deftly lampoons the P&G product’s once iconic dusty old boy yacht club image into something of indeterminable value—”it.”
A wonderful parody infused with a bounty of expertly appointed clichés.
Got it? Watch “it” and find out.
