Transparent House:
Inventive Envisioneers
Author: Ed
Permalink
21 May 08
Drawing Warmth
from the Cold of Concrete
Envisioneers
Transparent House, a San Francisco-based 3D design and visualization studio, allows clients to visually model end products long before committing them to finished processes.
Often, clients know what they want but can’t really envision it, much less articulate that vision to a vendor. The real value-add of Transparent House is not in delivering finished goods but in delivering that articulated vision.
And so it is with their variation on the concrete slab, transforming a cold commodity into warmth and art.
Inventive Allusion
Transparent House didn’t invent nor do they provide concrete etching. Their end product—three-dimensional modeling—allows them to package such concepts as something new and valuable. It helps customers envision new possibilities and unexpected applications through the illusion of reality.
Now that’s resourceful and inventive use of available marketing resources. A core benefit lesson for any brand marketer.
[via: Designspotter]
June 27th, 2008 at 7:29 pm
Hi Ed - Thanks for posting this on Twitter.
It’s absolutely beautiful. I wanted to share a link from http://www.apartmenttherapy.com that I viewed months ago (…but I’ve yet to unearth the specific link to share aka value of bookmarking! ;).
Bottom line, apartment therapy posted a photo of lit wallpaper. The photo showed a kitchen with wallpaper similar to the above concrete design with glowing white light shining through the leaves.
The design conveyed such simple beauty; it would make an incredible accent to your design example here.
July 28th, 2008 at 3:52 am
The design reminds me of the holiday season, winter and snowflakes. It looks very cozy and neat. It is very relaxing..
August 27th, 2008 at 1:20 pm
Great post! We are building an ICF home to maximize the energy benefits and our floors will be concrete.