Poor Old Petrol

If you’re environmentally conscientious and clean with disposable sweeping cloths (think Swiffer), you may want to consider your options. Many disposable sweeping cloths are made from petroleum-based plastic and therefore not renewable, sustainable or landfill-friendly.

People Against Dirty

The self-proclaimed “People Against Dirty” folks at Method offer a cleaner, healthier, eco-friendly alternative in their omop line of products which includes a mop, cleaning fluids and omop disposable sweeper pads, fabricated from a corn-based cloth that’s compostable. Yes, corn.

Good. Clean. Fun.

The line’s industrial and graphic design aesthetics are very pleasing to look at. In fact, Method even goes so far as to refer to their mop as “sexy.” So you’ll look good cleaning, too. Do good, look good, feel good. That’s a win-win.

Green With Envy

With current consumer and corporate eco-awareness on the rise, Method’s green brand differentiates them from mainstream brands. But just as importantly, their marketing model is bolstered and stabilized by the decision to offer consumers a familiar convention, i.e., they didn’t look to reinvent the product genre as much as add tangible, smart value to it.

And better looking, earth-healthy design is something everyone can get behind.

Propagating Fields of Green

What Method may lack in traditional marketing muscle is offset by Search Engine Optimization (SEO) and viral-based Social Media Marketing (SMM), using a blog, online product advocates, and ecards to generate buzz.

Armed with the reach of online communications, Method can invest more readily in its brand, product, packaging, or creative communications without the costly overhead of national advertising.

Regardless of your company’s size, consider what SEO and SMM have to offer to your marketing plans.

For more on the omop line and Method’s personality-laden take on all things clean and green, click here.

via: Root Concepts