A Peerless Resilience

May we all be as spry as Airstream after seven plus decades. This classic RV brand could have quietly ambled down a forgotten byway, coming to rest in a Smithsonian display of archetypical Industrial Age objects. Instead, they’re on their way to replicating Harley Davidson’s resurgent cachet.

A Stainless Brand Revival

Our piece on miniHome trailers revealed a company looking to reinvent an industry from the ground up. Conversely, the Airstream brand, like the reinvigorated Old Spice brand we recently featured, is at once saddled and blessed with its own aging brand equity.

So how exactly to best leverage Airstream’s long-standing brand equity, an equity steeped in astute design—albeit a design borne of World War II era riveted sheet metal aircraft fuselages, Cadillac tailfins and torpedo brassieres—into something of relevance today?

Bambi Steels for the Future

Enter the Airstream Bambi Series. The peerless shine and resilience of the Airstream brand is sporting a freshly buffed polish these days. The new Airstream still reflects the Airstream of old on the exterior but the interior shows little sign of looking back. High design and function reign supreme in this revamped series, take a look for yourself.

Sporting a Solid Brand Extension

And there’s more. The Airstream Basecamp model (pictured above) dares to tap a sportier, more adventuresome market segment. The Basecamp micro-site claims that it “Goes from kitchen, to chill pad, to toy hauler in under five minutes.”

With a completely new look and multi-functional intent inside and out that retains only the familiar Airstream signature metal detail, the Basecamp is a pretty good hedged bet should the Bambi series need some transition time.

It’s enough to make you grab your gear and head for a BASE jump cliff.

Retrofit Your Fuselage

Never discount the power of a familiar brand. Often beyond retro there’s relevance. And in relevance, there’s return. Take a look at your equity.