Signs for the Masses
Author: Jenni
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07 Feb 07
Standard informational signs communicate without words or letters, using symbols to create meaning. You use them every day to guide your way through unknown territories such as foreign and domestic airports and cultural events—and surroundings as familiar as your local mall. When you see them, even from a distance, you intuitively know what they mean.
AIGA, the professional association for design, and the U.S. Department of Transportation worked together back in the 1970s to create a system of 50 passenger and pedestrian symbols that would cross cultural and age differences to clearly communicate complex messages.
First published in 1974 and still in use today, the initial 34 symbols received a Presidential Design Award. Now, for the first time, all 50 symbols are available for free download here.
