Persephone Books of London reprints nearly lost and lost no longer, classic works by women of the twentieth-century, fiction and non-fiction alike.

The tiny artisan publisher seems plucked from some forgotten era itself. Each Persephone book features signature details: The use of a “clear typeface,” dove-grey covers, fabric endpapers selected as accompaniments to the literature, an updated preface and coordinating bookmarks.

And a defined niche. This from Persephone Books:

Each one in our collection of seventy books is intelligent, thought-provoking and beautifully written, and most are ideal presents or a good choice for reading groups. Our titles include novels, short stories, diaries and cookery books.

The titles are chosen to appeal to busy women who rarely have time to spend in ever-larger bookshops and who would like to have access to a list of books designed to be neither too literary nor too commercial. The books are guaranteed to be readable, thought-provoking and impossible to forget.

Carefully considered packaging, a charming locale and attention to era-appropriate detail holds time at bay for this nostalgic bookseller.

But beyond an obvious destination for thoughtful gift-givers, Persephone demonstrates how artisans can flourish in a world of advanced technologies, avatars and aqua spheres. Using web technologies to streamline distribution and sales while maintaining, even enhancing, their core brand essence.

Consider how emerging web technologies can best serve your marketing endeavors while leveraging your brand equity and strengthening your key differentiators.

Then, if you’d like, take a moment and peruse the complete Persephone Book collection.