'Technology' Archives

Apple TV—Digital Media
That’s Ready When You Are

Apple TV

Changing the Face of TV

The new Apple TV may revolutionize what we watch on television and when.

For about $300, Apple TV wirelessly syncs your iTunes library from any computer in the house and broadcasts the content through your television or home theater system.

For people with an iTunes library filled with music, podcasts, video podcasts (vodcasts), television shows, movies and photos, this means you can enjoy all your digital media in HDTV widescreen from the comfort of your living room.

Burgeoning Content

Many podcasts, vodcasts and major network television shows are available for free download, and some major studio releases can now be purchased through iTunes Music Store. Look for more big budget as well as independent movies and television shows to become available in the future.

And best of all, Apple TV allows you to watch a veritable smorgasbord of media whenever you want to watch it.

For now, it won’t replace your DVR or cable box, but as more content becomes available, it may develop into a must-have component for your home theater system.

See Apple TV specs for more information.

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A Moment of Silence

A moment of silence just emerged from 1963.

Literally.

This newly released film (at right) shows a happy President and Mrs. Kennedy motoring through Dealey Plaza just 90 seconds prior to the President’s assassination. The 40 seconds of silent footage was recorded by photographer George Jefferies. The film segment was donated to The Sixth Floor Museum this past President’s Day by the photographer’s son-in-law, Wayne Graham.

Remarkable.

And just like that the footage has become socially networked and made part of the Web 2.0 lexicon. Here it is, posted in this blog article replete with Wikipedia references, supporting hyperlinks, a YouTube video embed and available for RSS delivery.

Marketing, information and journalism tools as unlikely in 1963 as landing on the moon or the Kennedy saga itself.

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What Lovely DNA You Have

DNA
From HGTV to Wired magazine, everyone is talking about DNA 11, a Canadian company that turns your DNA into high design.

It’s as easy as taking a cotton swab sample from the inside of your cheek and selecting a color scheme and print size. In just a few weeks you’ll have a one-of-a-kind DNA portrait.

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The Pitfalls of Stock Photography

One of the first things consumers respond to in any advertising or marketing campaign is the imagery. The color, style, mood, lighting, and subject matter all describe the brand—your brand.

The Internet affords instant access to excellent stock photography from around the world—photography that would take weeks to scout, cast, prop and art direct to shoot it yourself. And, these websites do it all for a remarkable price. In most cases, usage rights to a high-resolution digital image cost less than $500.

But do you run the risk of paying a much higher price for stock photography? You don’t actually “own” it; even after you buy an image, it’s still available to anyone who’d like to purchase usage rights.

So, what happens when your competitors use the same stock photography websites to find images to sell comparable products or communicate similar messages? Sometimes they select the same imagery, diluting your advertising and diminishing your brand.

Clearly, stock photography is useful and convenient, but there are potential risks. Consider campaign longevity, distribution and market. Your brand essence is a big price to pay to save a few dollars.
(photo: Selva Morales)
Camera

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Strandbeest: Yet Another Wind-Driven Machine

Please indulge the recent rash of mechanically-enhanced art piece postings. However, after reading “Kinetic Structure Changes With the Wind,” a fellow wind-driven enthusiast directed us to this eco-friendly contraption on EcoGeek. We just couldn’t resist a .think post on the machine, which was featured in a BMW television commercial. Dutch artist Theo Jansen’s machine is so cool we’re sure BMW will forgive him his delivery vehicle of choice, a late model Volvo.
Wind Machine

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ThinkABOUT IT

Ed Illig to present

on user-friendly websites at Linking Indiana event
February 2011

BThoughtful10.com

Brainstorm's 2010 holiday site offering personalized gift boxes for friends and family.
December 2010

Brainstorm to develop website presence

for Elwood Community Development Corporation
April 2010

Caylor to speak on
social networking at the

2009 Lugar Excellence in Public Service Session December 9

Brainstorm Cool or Tool drawing winner

on Facebook: Melissa Krisanda Hennessy Congrats, Melissa!

Brainstorm: Fan up!

Drop by Brainstorm's fan page to keep up with our going-ons, find useful info, and win prizes.

Brainstorm and the Heartland Film Festival

Brainstorm is proud to be a 2009 Premier Level sponsor of Truly Moving Pictures, Heartland Film Festival.

International W3 Web Award

Brainstorm Named Best of Show in International W3 Web Awards

Iconic Site Launch

Developed by Brainstorm for Anderson University and Warner Press WarnerSallman.com features, among other iconic images, “The Head of Christ,"? from The Warner Sallman Collection - an image so famous it's been reproduced more than 500 million times worldwide. More from the Herald Bulletin article about the site.

The International Academy of the Visual Arts

awarded Brainstorm a IAVA 2008 Silver Davey for it's work on the Lumina Camino a la Universidad site.

Official Webby Honoree

Brainstorm's Camino de la Universidad: The Road to College site named a 12th Annual Webby Awards Official Honoree

Brainstorm Featured

in Step Inside Design’s recently released, 2008 Best of Web Annual for the design and development of Lumina Foundation for Education’s Camino a la Universidad site.

.think now listed on Alltop.com

under Branding. Grouped by topic, Alltop aggregates stories from “all the top"? sites across the web (that’s their story and we’re sticking to it). View our .think listing, here: branding.alltop.

BCause08.com

Our 2008 Multiple Sclerosis holiday project. Every run of Brainstorm's holiday, "Memory Machine," generated ¢.25 for the Multiple Sclerosis Society - up to $5000. It went viral fast - the $5k was just a memory by the time our holiday dinner started.

NorthPole, Inc.

Brainstorm's 2007 holiday blog parody. A new post everyday featured the ongoing drama of an entirely fictitious corporation replete with fictitious products. Items like the "iPlanet," NPI’s personal cosmos transport. Like Ray Bradbury’s Dandelion Wine Happiness Machine, the iPlanet promises a “thoroughly self-absorbed social media experience."? Our content was tongue-in-cheek, but the chocolate and gifts we sent to commenters were quite real.

CSS Developments

If you’re a developer or just interested in CSS, check out this article entitled, #IEroot — Targeting IE Using Conditional Comments and Just One Stylesheet,"? over on the PIE site. Penned by one of our very own Brainstorm developers.

.think Flickr

Objects of interest, engaging designs, diagrams, downloadable visuals and any other imagery we felt worth sharing.