An Edinar: User-friendly Websites

“The word website
is becoming a misnomer.”
-Ed Illig, Brainstorm 
The Importance of a User-friendly Website
Brainstorm’s Ed Illig spoke on the importance of a user-friendly website at a recent Linking Indiana winter event.
He cited three very different market sector website case studies: Anderson University, a higher education site; Lumina Foundation, a non-profit; and RCA, a commerce site.
Using these examples, he described what user-friendly means in different spaces and where he sees things heading in terms of usability, user engagement, brand, metrics, and more.
You can view the talk on Blip.tv in full here:
The Importance of a User-friendly Website [32:21]
Or in three bite-size, lunch-ready segments here:
(Part 1 of 3) The Importance of a User-friendly Website [12:40]
(Part 2 of 3) The Importance of a User-friendly Website [11:45]
(Part 3 of 3) The Importance of a User-friendly Website [8:47]
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