The FiveFingers Classic from Vibram

A slipper, a running shoe, a statement and a glove for your foot, Vibram FiveFingers is a unique line of footwear.

Odd, But Good

Wearing Vibram’s FiveFingers footwear has been likened to the freeing sensation of running barefoot as a child—without the fear of stepping on the occasional sharp object.

Designed by industrial designer Robert Fliri, FiveFingers’ unique orthotics and independent toe movement provide a biomechanical benefit to treks across uneven terrain, and to walking in general.

Versatile

Form-fitting, comfortable and durable, the FiveFingers line covers a gamut of terrain-ready products which have been road tested in the Boston Marathon and nearly every other situation in which you might wear traditional active shoes.

One way to ensure brand differentiation is to offer unique products or services. The FiveFingers line certainly stands apart in the active footwear market space.

Go here for more on the ergonomic benefits of FiveFingers footwear or to see the whole line.

The Vuzix iWear VR920

A Virtual Breakthrough

The VR920 is a virtual modeling device you might expect to read about in a Ray Bradbury science fiction novel, but it’s quite real.

Developed by military eyewear supplier Vuzix (formerly Icuiti), the VR920 is part of the Vuzix iWear consumer line of video eyewear products, and winner of a 2007 CES Innovations Award.

It’s All In Your Head

Featuring twin high resolution displays and a 32º field of vision, users can enjoy a full 3-D, hands-free experience of whatever their computer is offering up, privately, with just a turn of the head—an obvious draw, especially for the gaming community. That in-the-round, in-your-mind, view is equivalent to a 62″ screen viewed from 9 feet away.

Users can communicate with one another via a built-in microphone as they play—or work. Yes, you can even view that Excel file you slaved over on the big screen, well, virtually.

iWear, Therefore iPod

Vuzix even makes an iWear product designed specifically for iPods, turning your iPod into a virtual 44″ screen.

You can get your hands on one—all 3 ounces of it—for about US $400 here.

[via: CNBC]

Wild Bunch & Co.’s eye-catching packaging

Wild Bunch & Co.: Healthy product, company-sponsored recycling, and business savvy. What’s not to like?

A Well-Branded Bunch

Kudos to Seed of the U.K., for their comprehensive branding, packaging and website design for the Wild Bunch & Co.’s line of organic products.

Seed is prominently noted as the design firm of choice at the bottom of Wild Bunch’s website—a clear message of partnership and a vote of confidence for both parties.

A Good Deal, Naturally

Perhaps a deal was struck, or maybe it’s simply a reflection of European culture long known to honor design firms in such ways. But you get the sense Wild Bunch recognizes the intrinsic value in honoring Seed.

Relative Greatness

By displaying Seed’s name, Wild Bunch has naturally imposed age-old motivators—peer pressure and pride in craft. Any self-respecting company allowed to hang its name on its customer’s shingle will likely live up to it.

Keep up the good work. May Savage Cabbage taste as good as it looks.

[via: dgirlp]

Naturally

As a brand extension, well-known natural foods company, Kashi, offers a page on natural home cleaning on their web site.

Kashi quietly conveys their corporate meta-theme in publishing this nutrition-less page while broadening our understanding of the Kashi brand essence—a move that reveals their inclination to promote all things responsible and healthy.

Nice touch.

Field Work Ready

A Firefox integrated tool, Firebug is really a suite of web development productivity tools allowing you to edit, debug, and monitor CSS, HTML and JavaScript live in any web page.

A sort of web developer’s Swiss Army knife—on-hand and ready for anything. For more, visit the Firebug site.

via: mynameiskate