Vessel conceptual product rendering

Strong Concept + Strong Visualization

Creating a Personalized Beverage

According to their tagline, The Greener Grass.org is “Collaborating to design a better future.” With that and your health in mind, they created the Vessel concept, a system of components and options that would allow you to customize a drink to fit your personal tastes as well as your health and lifestyle needs.

With these three main bases and countless options, it’s about as far removed from today’s mainstream beverage model as you can get.

Bases: Nutrients to fit your lifestyle and demographic needs such as iron and calcium for women, or zinc and saw palmetto for men.

Flavors: Organic extracts to sate your specific tastebuds—everything from chocolate to wheatgrass, mango to mocha, or any imaginable combination in between.

Agents: Active ingredients like vitamins, minerals, and energy boosters for functional benefits—you name it, proteins or taurine, caffeine or ginseng—whatever you need.

The concept includes a reusable Vessel Lexan™ container strategically designed for optimum ingredient agitation.

Making the Concept Count

Programmatic design, packaging and convenience count in brand marketing. Whether or not the Vessel line ever comes to fruition, the concept is far more believable and supportable when visualized as a fully-branded product rendering.

Strong concepts become real through strong visualization.

Refreshing

A charming bit of animated promotion replete with a simple, whistled ditty and spartan, yet lyrically rendered, line drawings. Like any good short story, the conflict is quickly established and resolved. Produced by 20:20 of London for V Water, a purveyor of vitamin-enhanced bottled water products. (1:19)

Well branded by:

Creative Director: Peter Riley
Art Director: Jennifer Chen
Copywriter: Sara Leal
Animation: Conkerco Studio

“I’m always about having the No. 1 shows, albums, fragrances and clothing lines.”
—Diddy

Sean ‘P. Diddy’ Combs

Puff Daddy, Puffy, P. Diddy, Diddy, his many names share one common distinction—accomplished marketeer. And as if to prove it, Sean ‘P. Diddy’ Combs announced his appointment as Diageo’s Ciroc Vodka Brand Manager and CMO in an Ad Age Q&A interview this week.

The role is “too big for one title,” he told Ad Age, but, he added, “I’ll be taking the lead on all the things traditionally a CMO or a brand manager would do, just doing them my way. Marketing in a way that is truly unique.”

Savvy Product Placement

Having Diddy both vested and invested in Diageo’s marketing objectives transcends typical endorsement relationships. Before Diddy—a product and brand himself—launches his first marketing directive, he’s already a walking talking media channel for the Ciroc Vodka brand. Not your standard brand agent hire.

Assuming the world’s big enough for both Diddy and Diageo to coexist, this could prove to be a very savvy real life product placement.

Read the entire Ad Age article here.

[via: dgirlp | image: 6e]

The Nokia N810 Internet tablet

iPhone/iTouch SDK

Apple CEO Steve Jobs announced Apple’s embrace of third-party applications for Apple iPhone and iTouch today, promising the upcoming release of a Software Development Kit (SDK) to enable application development.

According to Wired, the news coincided with word that France is forcing Apple to unlock the iPhone over Apple’s deal with Orange, Apple’s French carrier partner.

Nokia N810 Released

On the heels of that announcement, Nokia released the new N810 to Engadget today in hopes of an early blessing. Engadget’s review was mixed: Looks good but you wouldn’t want to type on one.

We’ll take two of everything, please.

[via: scriptingnews]

TUL Pen’s campy graphological decision tree piece.

DDB of Chicago created the TUL Pens Graphological Initiative, a tongue-in-cheek online ad promoting a line of private label pens designed, developed and distributed by OfficeMax.

The Test of TUL

Using graphology as a framework, the piece initially seems clinical as visitors are invited to take a handwriting analysis conducted by host, Dr. Gerard Ackerman, Graphologist.

As humor and the decision tree draw you in, you realize it’s a farce and the doctor isn’t real, but feel compelled to complete the simple test and see what the analysis reveals about you.

Noon

I took the test, writing down the handful of words as directed, and chuckled at Dr. Ackerman’s feigned professional demeanor and delivery as he walked me through the analysis.

3:00 pm

Engrossed in my work, three hours had passed since I’d taken the test. I pushed back from my monitor, stretched my legs and my gaze rested momentarily on my desk where I saw written 5 times:

“I truly need a new pen.�?

I’d been told the words contained a cross-section of characters suitable to delivering a proper handwriting analysis, and I’d subconsciously come to believe it. And now, on my desk—in my own handwriting—was an advertising come-on. I smiled in appreciation.

Fun and Informative?

Clever and transparently strategic, there was no overt sales pitch. My responses to a series of questions linked to a “personalized” narrative culminating in a specific pen selected from the TUL line to suit my particular writing style.

Fun enough to forward to a friend, yet amid the humor, a part of you wonders if the analysis is valid, leading a colleague to write:

“While the doctor’s analysis was nonsensical, by the end I was convinced that the pen shown really was the best one for my writing style. I felt special—the pen was selected for me.�?

The TUL Pens Graphological Initiative is a well-penned bit of online marketing.