Here’s a Little Teapot,
Short and Stout

Unpacking a Fluid Design

The Sorapot teapot and its package design are a juxtaposition of contrasting design elements and sustainable sensitivity.

From recycled and recyclable packing materials to the Sorapot’s stainless steel and cylindrical glass form, every detail is steeped in considered appropriateness.

Timeless Impermanence

The Sorapot package benefits aesthetically from naturally imperfect corrugate patterns and earthen hues. Natural materials such as jute and recycled paper ensure its biodegradable impermanence. The molded pulp composition of the package provides a sturdy yet forgiving structure that is stout enough to function as a nested shipper and attractive enough to present well at retail.

Steely Style; Sensual Steep

Edgy enough for a metropolitan home, soothing enough for a meditative retreat, the Sorapot delivers a more responsible and experiential design than its competition.

For more, visit the Sorapot site.

1 : 20 An appealing ratio.

The Story of Stuff Teaser #1

This one minute video employs the old adage: “Tell them what you’re going to tell them. Tell them. Then tell them what you told them.”

A simple storyline, childlike line art, straightforward logic, and narration combine verbally and visually to reduce a complex issue to an easily understood, engaging message.

Turning Less to More

The video culminates in an opt-in question designed to entice the viewer to engage in a 20-minute video that expounds on the basic communication. It’s served up in manageable segments at the viewer’s discretion. Nothing is forced or difficult to understand, just the way we like it—a concealed appeal.

See the longer video, produced by Free Range Studios, at storyofstuff.com.

[ via: Pat Coyle ]