Community Health Network wins an International Academy of Visual Arts (IAVA) silver award for a grand opening website promoting their new North campus facilities.

Congratulations

Brainstorm doesn’t usually enter design competitions, but sometimes our customers do. Congratulations to Community Health Network for their 2007 Silver W³ Award from the International Academy of Visual Arts (IAVA) for the Community North Grand Opening website, designed and produced by Brainstorm.

Community Health Network joined CNN Money, Abercrombie and Fitch, Big Spaceship, Communication Arts, Discovery.com, Disney, and NASA, among others, in the winner’s circle this year.

About the W³ Awards

The W³ Awards honor outstanding creative sites, advertising, and video developed for the web.

The W³ is sanctioned and judged by the International Academy of the Visual Arts. Sponsors and partners include The Creative Group, the world’s leading creative professional staffing company, and ADWEEK Magazine.

About The International Academy of the Visual Arts (IAVA)

The IAVA is an invitation-only body of top-tier professionals from acclaimed media, interactive, advertising, and marketing firms such as Alloy, Brandweek, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, and Yahoo!.

For more information, and a full member roster, visit www.iavisarts.org.

See the award-winning Community North site. As hospital’s go, it’s a winner.

Address

Brainstorm Principal Bart Caylor will be making a presentation on Web 2.0—how the Internet has evolved and what it means to business leaders now and for the future—at the Main Street Institute’s 2007 Web Marketing event on August 24th.

The Main Street Institute, a partnership of the Greater Indianapolis Chamber of Commerce and Indiana University’s Kelley School of Business, is a year-round series of educational programs focused on the latest developments in sales, marketing, customer relations and growth management.

This Friday’s program at the IUPUI School of Informatics also includes presentations on:

• Integrating technology into current marketing plans
• Search engine optimization
• Converting web traffic to customers
• Industry trending

To register contact Alane Summers at 317.464.2213 or go to indychamber.com.

Awareness. Interest. Evaluation. Trial. Adoption.

We recently launched an awareness campaign we dubbed “The B Series” because the conceptual thread of the multi-part campaign is built around a large graphic “B” from our Brainstorm logotype. We’ll be documenting the process on .think as it unfolds.

The Audience

We selected 200 regionally-based influencers and decision makers representing industries in which we have demonstrated experience. Although a recipient could leapfrog directly to interest, evaluation or even trial at any juncture, our primary objective is to create awareness about Brainstorm among people we believe would benefit from our areas of expertise.

The Campaign

Designed to roll out over 8 weeks, the campaign incorporates variable data to create personalized communications across a variety of media. All components were produced in-house; the only vendors engaged were for printing and fulfillment.

The campaign is designed to culminate in a personal introduction as a first step to establishing a true relationship and opening dialog to discover whether our strengths fit their needs—the best way we know of to begin to move through the next stages toward adoption.

What’s in it for Me?

Each touchpoint offers strategic informational downloads the recipient can use when planning their next integrated marketing effort. We’ll share these with you in future articles.

The Numbers

In addition to creating awareness, we’re doing small-scale A/B testing which will influence strategy for our next campaign.

The final piece of the puzzle will be the metrics—the end results. How did we do? How do we interpret the data? How do we use it in the future, both to our benefit and our customers’?

Stay Tuned

To keep track of the campaign simply subscribe to our .think email notification or our RSS feed. Anytime you visit .think look for the B Series tag under “Topical Thought” to catch up on the latest update or read the whole series.

The Champs

We’re proud to announce that Indiana Wesleyan University and Bryan College both earned medals in the recent Council for Advancement and Support of Education (CASE) 2006 Circle of Excellence Awards competition.

The Honors

Indiana Wesleyan was honored with a silver medal for an undergraduate admissions print publication. Bryan College received a bronze medal for “Taking the Lead,” a combination print and electronic media piece supporting their ongoing capital campaign.

The CASE awards are judged on design, writing, production quality, success and clear alignment with the institution’s mission.

We appreciate the opportunity to work with such award-winning clients on these projects and congratulate them on their success!

On June 11th, Brainstorm Principal Jim Wolfe will conduct a presentation for university admissions professionals at the North American Coalition for Christian Admissions Professionals (NACCAP) 2007 North American convention held at Biola University in Southern California. The session will focus on Web 2.0 and the cultural implications of online social networking when marketing to GenMe individuals.

“This presentation has been in great demand primarily because institutions and corporations alike are becoming increasingly aware of the potential dangers and opportunities of the social networking phenomenon,” according to Wolfe.

Admissions professionals will learn how to leverage Web 2.0 techniques and engage with this illusive demographic.

For an in-depth exploration of how Web 2.0 can affect your enterprise, contact Brainstorm. For a download sample of the Brainstorm higher education presentation, click here:

Brainstorm Web 2.0 | 52KB pdf