The Arguments

Journalists, bloggers and public relation professionals sometimes view the future of information mediums, standards and distribution very differently. As the conventions of traditional journalism continue to clash with the unorthodox voice of the individual, everyone involved needs a place to explore answers and visions in a civil manner.

Sarah Evans founded #journchat, a live streaming conversation held each Monday night from 7 to 10 p.m. CST on Twitter, as a public forum between these diverse, and often at odds, professionals.

“The mission of #journchat is to keep an ongoing, open dialogue between journalists, bloggers and public relations professionals.”

Sarah Evans
Director of Communications, Elgin Community College

A Scheduled Debate

Evan’s idea thrives on the embrace of the community. In ever-increasing numbers people are flocking to #journchat each Monday evening to sort out the future of their collective professions in a spontaneous convergence of disparate—as well as like-thinking—individuals with myriad ideas about the state of information.

Every 30 minutes or so moderators introduce a new topic for the community to discuss and explore.

The published time frame for #journchat provides a reliable structure for the discussion—a notion counter to Twitter’s drop-in oriented format.

A Larger Vision

Evans told Brainstorm that she envisions #journchat evolving into a larger network—perhaps driven one day by a web application. It’s not difficult to imagine her concept as an extensible vehicle adopted to different topics and industries.

Join the Fray

Watch the discussions by going to Twitter’s search page and typing in #journchat. Or add your opinion to the discussion by getting a free Twitter account and including the #journchat tag in your posted “tweets.â€?

For discussion recaps, topics and more on #journchat visit the journchat.info website or follow the @journchat Twitter profile or @PRsarahevans herself.

Vanquishing Super Heroes One Illustration at a Time

In an ongoing battle of one-upmanship, each post on The Superest website features a one-panel illustration of a super hero.

The hook? Two illustrators take turns, and the power of each new super hero must cancel the power of the previous character. The Superest is based on an offline game created by Andy Havens called, “My Team, Your Team.”

Wholly Exclusivity Batman!

In spite of a growing fan base, The Superest is for the most part just animator/designer Matthew Sutter and illustrator/designer Kevin Cornell. It represents a highly creative use of online social conventions, allowing many to share and comment on an experience typically enjoyed by individuals in solitude.

With Great Power Comes Great Responsibility

Unlike Coudal Partner’s popular Layer Tennis, Sutter and Cornell seem content to war on for the pure fun and camaraderie of the experience.

“We built The Superest because we just wanted a place to play this game against each other. People seem to enjoy watching, and we’re thankful for that; but turning this site into a user-content focused site pretty much sucks the joy out of it for us, because we go from being two artists having fun, to being site administrators and moderators.”

-Kevin Cornell

Luckily, The Superest creators set out to have some fun and we’re all invited.

Stay Tuned

Tomorrow Kevin Cornell answers 9-1/2 questions about The Superest site and his life as a creative illustrator.

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“If this isn’t a true definition of community,
I don’t know what is.”

-Bobbie Davis, Family Friend

The Scenario

Nineteen year old Michael Treinen is in the fight of his life. Suffering a relapse of Acute Myeloid Leukemia, he needs a $500,000 bone marrow transplant, but his $1M lifetime insurance limit has been exhausted.

With only a few days to raise money to cover the costs, the Treinan family turned to email, asking friends and family to donate $20 within three days and forward the email to 20 friends. By day 2, several people at Brainstorm had received the plea from the nearby community; some from up to 4 different sources.

More than Enough

The message quickly spread beyond the immediate community and donations came in from across the country. By day 3 the family had raised $175,000. By 3pm day 4, $355,000. By 7pm that day, over $400,000. And by day 5, the deadline, they had raised over $700,000. Today, a week later, the count is $856,000.

The media’s coverage of the grassroots campaign resulted in a state insurance program approving an expedited high-risk insurance policy that would cover 60 percent of the transplant cost.

More than Money

Social networking delivered something else, too. At last count Michael Treinen’s Caring Bridge blog showed 169,670 visits and 3,677 people had left messages via the guestbook. What better encouragement to lift Michael’s spirits?

More than Email

Success in social networking is inspired, launched and sustained by the trusted connections between people. The Treinen’s email pleas were sent from friend to friend; had they been sent from strangers or generated by faceless scripts, the Michael Treinen story wouldn’t have happened.

Whether you make widgets or offer something more philanthropic, social networking demands transparency and an ongoing investment in others. Then, when the time calls for it, your friends—and even people you don’t know—may respond when called upon.

Anticipate More

Under the circumstances, the Treinens couldn’t have dreamed of, much less considered what to do should they exceed their expectations. It’s being placed in a trust fund to cover Michael’s future medical needs and they’ve said any overage will be donated to charity.

The lesson being, be prepared and model outcomes to scale in proportion to the potential explosive power of online social campaigns.

[ Image: Kazze ]

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