U.S. Treasury Acquisitions

Our latest list of inane musings from the Brainstorm office white board:

Top 20 Products Billy Mays Should Advertise?

1. Wahl clippers on Wahl’s Facebook wall
2. The Ron Popeil Pocket Fisherman Bass Competition
3. A UFC ShamWow Sponsored Cage Match Between Ron Popeil and That ShamWow Guy
4. U.S. Treasury Acquisitions
5. Columbia School of Broadcasting
6. Lexus
7. Royal Palms Resort & Spa
8. NYSE
9. Godiva Chocolates
10. Colon Cleansing Agents
11. Miracle Ear
12. Apple Computer
13. Zymbalta (Cymbalta)
14. Ice-Cold Beer at Any Sporting Venue
15. Mr. Microphone
16. Vince Offer
17. Björk
18. Bjerk
19. iWörk
20. Indianapolis Raceway Park

See the entire board

Because we believe we can add value
for users and, at the same time, help drive innovation on the web.

-Google on their new browser, Chrome

Open Source

Google launches Chrome, its open source web browser, today. News of the release, initially leaked in comic book form then later confirmed on The Official Google Blog, has the Internet abuzz with talk about the demise of Internet Explorer and Firefox.

Chrome is a natural addition—an integrated mechanism to deliver the search giant’s extensive suite of free, albeit ad-driven tools and services.

Open Season

Chrome bolsters Google’s efforts to prevent Microsoft from leveraging Internet Explorer to wrest Google’s position in the search market space.

But whether users adopt Google’s latest development en masse, or not, marketers in every sector will benefit from a viable communication partner offering an integrated delivery vehicle.

[image: ndanger]

Huggies: Nothing stops leaks better

Sell the Benefit

When it comes to conveying a message about your company, product or service, keep it succinct. Humor and hyperbole are great devices for memorability — as long as your core benefits are readily understood.

We think you’ll agree, the core benefit Huggies® hoped to convey in this 30 second spot is readily understood by anyone who has ever changed a diaper.

“Takes me basically 15 seconds [to come up with a game plan]. I know everything I need to know.�?

-Roger Federer, who competes without a coach, on scouting opponents.

Roger Meets Raphael

Roger Federer’s 2008 Wimbledon Championship loss to Raphael Nadal may inspire the tennis legend to consider his long-standing aversion to hiring a coach. And yet…

Cato meets Roger

In the above Nike spot, Roger harbors a secret “attack” coach, played by New Zealand comedian Rhys Darby (Flight of the Conchords). The ad draws inspiration from Cato vs. Clouseau surprise attack scenes in Pink Panther films.

While Darby plays an offbeat, albeit moderately skillful Cato, Federer simply plays himself – a coolly amused international superstar, content to indulge his odd, yet welcome house guest.

All in all, a real sweet spot.

An orbital 1,967,514 views,
and counting

Good. Clean. Fun.

For a good clean feeling, no matter what, we offer up this serial Wrigley’s Orbit® gum spot. Smacking wads of Orbit, this threesome pushes nearly every FCC boundary, yet never broaches one.

Add the signature Orbit brand sign-off: hand-held, frame-centered package; Vanessa, the onlooking, ever-white-bright and über-perky narrator with package-matching scarf; a tagline reinforcement finish; and this one’s a wrap.

Viral. Free. Fun.

At last count Orbit has enjoyed 1,967,514 brand impression-delivered views of this video on YouTube alone—part of what’s propelled Orbit to a top five chewing gum brand. Now that’s meteoric viral distribution. And for brand agents, that’s just good clean fun—key word, fun.